23.

You wouldn’t know it from the looks on our faces but this is what joy and relief look like. The book, 20 Something to Life is now complete. It has been sent in to be printed. I just seriously can’t believe I am here in this current moment. I cannot really explain how this book came to be without comparing it to being pregnant. I have never been pregnant myself but I’ve heard enough stories to successfully compare it to the process of how this book was created.

Last year I applied for a study abroad trip to study at the University of Cambridge. Originally, my primary reason for studying in England was to listen to the accents all day long and to take in the sites. It was not until a week in the program that I realized how blessed I was to have this opportunity (Conception - Although the woman doesn’t know she is pregnant, just like my ideas, there is a baby growing inside). Not many people can say they did what I did, not many people will ever be able to say that. The culture there was just so intoxicating it made it all the more harder to adjust back to coming back. In the first months back I actually did become a little desolate. (I guess you could call this the morning sickness) However, it made me look around at my current setting and forced me to think: What about Oregon do I love.

I started to wonder, I’ve spent three years at the UO and what has it all amounted to? I remember that I used to get so jealous of my twin brother for attending the University of Southern California. He was making all these great connections with the children of celebrities and I was in Eugene. (More morning sickness) 

For some reason, the book, Roadtrip Nation popped up in all this. My Career teacher from 10th grade has first introduced me to the documentary but I didn’t read the book until I graduated from high school. Sidenote: no matter where you are in life, you MUST read this book. Anyway, the book made me realize that I do not need to meet famous people to be inspired. After all, before famous people were famous they were regular! (Morning sickness is steadily decreasing day by day)

My then, 3.5 years at the UO has not been achieved on my own. I definitely had A LOT of help getting to where I was. That’s where I started. Who were the people who helped me get to where I was? Then, what are those people doing right now?  How did they get to where they are right now? It slowly then morphed into a backwards timeline. With all these questions in mind it became all I thought about. It consumed me (Pregnancy glow). How did I become so blessed to have all these people in my life?!

BOOM! Find out the reason from the sources themselves! I then sent out emails to everyone who I could ever think of. Ranging from my educational adviser to the woman who helped me get accepted to the U of O. Then, it dawned on me, why stop there? Why not include ALL of the people who have inspired me in some way or another.  This list included my friend who just started her own jewelry line to professors I just met that day. If you allow yourself, everyone can inspire you.

It was through one of my interviewees that I found out this project of mine met the qualifications of a class I was going to take. (False contractions)

Roll forward about a few weeks - cuz I actually put off this project for a while. (This constitutes for the part of the pregnancy where it’s not really exciting, it’s just what it is)

(Finding out if it’s a girl or boy - it’s like, do I want to know or should I keep it a secret. Is the doc. going to find something wrong with the baby while they are determining the sex? ) I was a little apprehensive at first to tell my plans to my professor because I thought she would for some reason rip it to pieces and say she hated it. Luckily she did not and said that I can do whatever made me feel comfortable with it. (Everything is healthy)

(Are you taking your prenatal pill? Everyone hates take pills but it’s good for you) This is where Will Kanellos came aboard. I had been harboring this project for so long I did not want to share it. I thought no one else could love it, and execute it as well as I did. However, thanks to Doctor Deb Morrison, I came to realize that I cannot do this on my own. In order to let out greatness, you need to let great people in. Thank you Will for not proving Deb wrong. I don’t think I could have picked a better person to work with :)

(Telling friends and family the sex and the name of the baby) After we had worked on the project a little more we then told the class what our plans for all these interviews were. I don’t know if Will felt the same but I was definitely nervous (It’s like you tell your mom that you’re naming a the baby Jamie and wondering if she’s gonna say that name is too ambiguous or if she is going to accept it for its uniqueness) Luckily, it was more of the latter for Will and me. Catherine, our GTF accepted it but gave us more direction - she could probably tell that we had no REAL direction for this other than writing interviews into a book. Good thing her spidey senses were working that day.

(Feeling the kick for the first time) Once we had this advice and input, we really got to work. It was exciting to have something actually moving. (That’s not a pregnancy pun, I just could not find a better word). We decided for the sake of time and purpose that we would lessen the interviewees down to only college kids who are doing something with their lives. I would give you more information about this but I don’t want to divulge too much about the execution and somewhat new direction we decided on.

(Real Contractions) The book was slowly coming together. Writing pieces were put in a designs were working ever so seamlessly. Although, the fact that I knew it was coming down to the deadline made it even more uncomfortable.

(Contractions are 5 minutes apart) Let me tell you, grammatical errors are no joke. (As much as you want to push, you can’t. The OBGYN keeps on telling you to hold on and hold it in). Every time we though we were ready to send it out, there was always some sort of error in the fine print.

(Dialated) After all the nitty gritty corrections, we took one more look over it.

(Push) Everything is done and it is now ready to send off to the press!

Here is a little sneak peek of what is to come…

Partial book cover

(Although what I am about to say sounds like I am talking about babies, I’m not).

I can’t wait ‘til I can hold it in my arms. I pray that while it is getting printed out that nothing bad happens to it and no one on the printing side messes it up.

23.

You wouldn’t know it from the looks on our faces but this is what joy and relief look like. The book, 20 Something to Life is now complete. It has been sent in to be printed. I just seriously can’t believe I am here in this current moment. I cannot really explain how this book came to be without comparing it to being pregnant. I have never been pregnant myself but I’ve heard enough stories to successfully compare it to the process of how this book was created.

Last year I applied for a study abroad trip to study at the University of Cambridge. Originally, my primary reason for studying in England was to listen to the accents all day long and to take in the sites. It was not until a week in the program that I realized how blessed I was to have this opportunity (Conception - Although the woman doesn’t know she is pregnant, just like my ideas, there is a baby growing inside). Not many people can say they did what I did, not many people will ever be able to say that. The culture there was just so intoxicating it made it all the more harder to adjust back to coming back. In the first months back I actually did become a little desolate. (I guess you could call this the morning sickness) However, it made me look around at my current setting and forced me to think: What about Oregon do I love.

I started to wonder, I’ve spent three years at the UO and what has it all amounted to? I remember that I used to get so jealous of my twin brother for attending the University of Southern California. He was making all these great connections with the children of celebrities and I was in Eugene. (More morning sickness) 

For some reason, the book, Roadtrip Nation popped up in all this. My Career teacher from 10th grade has first introduced me to the documentary but I didn’t read the book until I graduated from high school. Sidenote: no matter where you are in life, you MUST read this book. Anyway, the book made me realize that I do not need to meet famous people to be inspired. After all, before famous people were famous they were regular! (Morning sickness is steadily decreasing day by day)

My then, 3.5 years at the UO has not been achieved on my own. I definitely had A LOT of help getting to where I was. That’s where I started. Who were the people who helped me get to where I was? Then, what are those people doing right now?  How did they get to where they are right now? It slowly then morphed into a backwards timeline. With all these questions in mind it became all I thought about. It consumed me (Pregnancy glow). How did I become so blessed to have all these people in my life?!

BOOM! Find out the reason from the sources themselves! I then sent out emails to everyone who I could ever think of. Ranging from my educational adviser to the woman who helped me get accepted to the U of O. Then, it dawned on me, why stop there? Why not include ALL of the people who have inspired me in some way or another.  This list included my friend who just started her own jewelry line to professors I just met that day. If you allow yourself, everyone can inspire you.

It was through one of my interviewees that I found out this project of mine met the qualifications of a class I was going to take. (False contractions)

Roll forward about a few weeks - cuz I actually put off this project for a while. (This constitutes for the part of the pregnancy where it’s not really exciting, it’s just what it is)

(Finding out if it’s a girl or boy - it’s like, do I want to know or should I keep it a secret. Is the doc. going to find something wrong with the baby while they are determining the sex? ) I was a little apprehensive at first to tell my plans to my professor because I thought she would for some reason rip it to pieces and say she hated it. Luckily she did not and said that I can do whatever made me feel comfortable with it. (Everything is healthy)

(Are you taking your prenatal pill? Everyone hates take pills but it’s good for you) This is where Will Kanellos came aboard. I had been harboring this project for so long I did not want to share it. I thought no one else could love it, and execute it as well as I did. However, thanks to Doctor Deb Morrison, I came to realize that I cannot do this on my own. In order to let out greatness, you need to let great people in. Thank you Will for not proving Deb wrong. I don’t think I could have picked a better person to work with :)

(Telling friends and family the sex and the name of the baby) After we had worked on the project a little more we then told the class what our plans for all these interviews were. I don’t know if Will felt the same but I was definitely nervous (It’s like you tell your mom that you’re naming a the baby Jamie and wondering if she’s gonna say that name is too ambiguous or if she is going to accept it for its uniqueness) Luckily, it was more of the latter for Will and me. Catherine, our GTF accepted it but gave us more direction - she could probably tell that we had no REAL direction for this other than writing interviews into a book. Good thing her spidey senses were working that day.

(Feeling the kick for the first time) Once we had this advice and input, we really got to work. It was exciting to have something actually moving. (That’s not a pregnancy pun, I just could not find a better word). We decided for the sake of time and purpose that we would lessen the interviewees down to only college kids who are doing something with their lives. I would give you more information about this but I don’t want to divulge too much about the execution and somewhat new direction we decided on.

(Real Contractions) The book was slowly coming together. Writing pieces were put in a designs were working ever so seamlessly. Although, the fact that I knew it was coming down to the deadline made it even more uncomfortable.

(Contractions are 5 minutes apart) Let me tell you, grammatical errors are no joke. (As much as you want to push, you can’t. The OBGYN keeps on telling you to hold on and hold it in). Every time we though we were ready to send it out, there was always some sort of error in the fine print.

(Dialated) After all the nitty gritty corrections, we took one more look over it.

(Push) Everything is done and it is now ready to send off to the press!

Here is a little sneak peek of what is to come…

Partial book cover

(Although what I am about to say sounds like I am talking about babies, I’m not).

I can’t wait ‘til I can hold it in my arms. I pray that while it is getting printed out that nothing bad happens to it and no one on the printing side messes it up.

23.

You wouldn’t know it from the looks on our faces but this is what joy and relief look like. The book, 20 Something to Life is now complete. It has been sent in to be printed. I just seriously can’t believe I am here in this current moment. I cannot really explain how this book came to be without comparing it to being pregnant. I have never been pregnant myself but I’ve heard enough stories to successfully compare it to the process of how this book was created.

Last year I applied for a study abroad trip to study at the University of Cambridge. Originally, my primary reason for studying in England was to listen to the accents all day long and to take in the sites. It was not until a week in the program that I realized how blessed I was to have this opportunity (Conception - Although the woman doesn’t know she is pregnant, just like my ideas, there is a baby growing inside). Not many people can say they did what I did, not many people will ever be able to say that. The culture there was just so intoxicating it made it all the more harder to adjust back to coming back. In the first months back I actually did become a little desolate. (I guess you could call this the morning sickness) However, it made me look around at my current setting and forced me to think: What about Oregon do I love.

I started to wonder, I’ve spent three years at the UO and what has it all amounted to? I remember that I used to get so jealous of my twin brother for attending the University of Southern California. He was making all these great connections with the children of celebrities and I was in Eugene. (More morning sickness) 

For some reason, the book, Roadtrip Nation popped up in all this. My Career teacher from 10th grade has first introduced me to the documentary but I didn’t read the book until I graduated from high school. Sidenote: no matter where you are in life, you MUST read this book. Anyway, the book made me realize that I do not need to meet famous people to be inspired. After all, before famous people were famous they were regular! (Morning sickness is steadily decreasing day by day)

My then, 3.5 years at the UO has not been achieved on my own. I definitely had A LOT of help getting to where I was. That’s where I started. Who were the people who helped me get to where I was? Then, what are those people doing right now?  How did they get to where they are right now? It slowly then morphed into a backwards timeline. With all these questions in mind it became all I thought about. It consumed me (Pregnancy glow). How did I become so blessed to have all these people in my life?!

BOOM! Find out the reason from the sources themselves! I then sent out emails to everyone who I could ever think of. Ranging from my educational adviser to the woman who helped me get accepted to the U of O. Then, it dawned on me, why stop there? Why not include ALL of the people who have inspired me in some way or another.  This list included my friend who just started her own jewelry line to professors I just met that day. If you allow yourself, everyone can inspire you.

It was through one of my interviewees that I found out this project of mine met the qualifications of a class I was going to take. (False contractions)

Roll forward about a few weeks - cuz I actually put off this project for a while. (This constitutes for the part of the pregnancy where it’s not really exciting, it’s just what it is)

(Finding out if it’s a girl or boy - it’s like, do I want to know or should I keep it a secret. Is the doc. going to find something wrong with the baby while they are determining the sex? ) I was a little apprehensive at first to tell my plans to my professor because I thought she would for some reason rip it to pieces and say she hated it. Luckily she did not and said that I can do whatever made me feel comfortable with it. (Everything is healthy)

(Are you taking your prenatal pill? Everyone hates take pills but it’s good for you) This is where Will Kanellos came aboard. I had been harboring this project for so long I did not want to share it. I thought no one else could love it, and execute it as well as I did. However, thanks to Doctor Deb Morrison, I came to realize that I cannot do this on my own. In order to let out greatness, you need to let great people in. Thank you Will for not proving Deb wrong. I don’t think I could have picked a better person to work with :)

(Telling friends and family the sex and the name of the baby) After we had worked on the project a little more we then told the class what our plans for all these interviews were. I don’t know if Will felt the same but I was definitely nervous (It’s like you tell your mom that you’re naming a the baby Jamie and wondering if she’s gonna say that name is too ambiguous or if she is going to accept it for its uniqueness) Luckily, it was more of the latter for Will and me. Catherine, our GTF accepted it but gave us more direction - she could probably tell that we had no REAL direction for this other than writing interviews into a book. Good thing her spidey senses were working that day.

(Feeling the kick for the first time) Once we had this advice and input, we really got to work. It was exciting to have something actually moving. (That’s not a pregnancy pun, I just could not find a better word). We decided for the sake of time and purpose that we would lessen the interviewees down to only college kids who are doing something with their lives. I would give you more information about this but I don’t want to divulge too much about the execution and somewhat new direction we decided on.

(Real Contractions) The book was slowly coming together. Writing pieces were put in a designs were working ever so seamlessly. Although, the fact that I knew it was coming down to the deadline made it even more uncomfortable.

(Contractions are 5 minutes apart) Let me tell you, grammatical errors are no joke. (As much as you want to push, you can’t. The OBGYN keeps on telling you to hold on and hold it in). Every time we though we were ready to send it out, there was always some sort of error in the fine print.

(Dialated) After all the nitty gritty corrections, we took one more look over it.

(Push) Everything is done and it is now ready to send off to the press!

Here is a little sneak peek of what is to come…

Partial book cover

(Although what I am about to say sounds like I am talking about babies, I’m not).

I can’t wait ‘til I can hold it in my arms. I pray that while it is getting printed out that nothing bad happens to it and no one on the printing side messes it up.

23.

You wouldn’t know it from the looks on our faces but this is what joy and relief look like. The book, 20 Something to Life is now complete. It has been sent in to be printed. I just seriously can’t believe I am here in this current moment. I cannot really explain how this book came to be without comparing it to being pregnant. I have never been pregnant myself but I’ve heard enough stories to successfully compare it to the process of how this book was created.

Last year I applied for a study abroad trip to study at the University of Cambridge. Originally, my primary reason for studying in England was to listen to the accents all day long and to take in the sites. It was not until a week in the program that I realized how blessed I was to have this opportunity (Conception - Although the woman doesn’t know she is pregnant, just like my ideas, there is a baby growing inside). Not many people can say they did what I did, not many people will ever be able to say that. The culture there was just so intoxicating it made it all the more harder to adjust back to coming back. In the first months back I actually did become a little desolate. (I guess you could call this the morning sickness) However, it made me look around at my current setting and forced me to think: What about Oregon do I love.

I started to wonder, I’ve spent three years at the UO and what has it all amounted to? I remember that I used to get so jealous of my twin brother for attending the University of Southern California. He was making all these great connections with the children of celebrities and I was in Eugene. (More morning sickness) 

For some reason, the book, Roadtrip Nation popped up in all this. My Career teacher from 10th grade has first introduced me to the documentary but I didn’t read the book until I graduated from high school. Sidenote: no matter where you are in life, you MUST read this book. Anyway, the book made me realize that I do not need to meet famous people to be inspired. After all, before famous people were famous they were regular! (Morning sickness is steadily decreasing day by day)

My then, 3.5 years at the UO has not been achieved on my own. I definitely had A LOT of help getting to where I was. That’s where I started. Who were the people who helped me get to where I was? Then, what are those people doing right now?  How did they get to where they are right now? It slowly then morphed into a backwards timeline. With all these questions in mind it became all I thought about. It consumed me (Pregnancy glow). How did I become so blessed to have all these people in my life?!

BOOM! Find out the reason from the sources themselves! I then sent out emails to everyone who I could ever think of. Ranging from my educational adviser to the woman who helped me get accepted to the U of O. Then, it dawned on me, why stop there? Why not include ALL of the people who have inspired me in some way or another.  This list included my friend who just started her own jewelry line to professors I just met that day. If you allow yourself, everyone can inspire you.

It was through one of my interviewees that I found out this project of mine met the qualifications of a class I was going to take. (False contractions)

Roll forward about a few weeks - cuz I actually put off this project for a while. (This constitutes for the part of the pregnancy where it’s not really exciting, it’s just what it is)

(Finding out if it’s a girl or boy - it’s like, do I want to know or should I keep it a secret. Is the doc. going to find something wrong with the baby while they are determining the sex? ) I was a little apprehensive at first to tell my plans to my professor because I thought she would for some reason rip it to pieces and say she hated it. Luckily she did not and said that I can do whatever made me feel comfortable with it. (Everything is healthy)

(Are you taking your prenatal pill? Everyone hates take pills but it’s good for you) This is where Will Kanellos came aboard. I had been harboring this project for so long I did not want to share it. I thought no one else could love it, and execute it as well as I did. However, thanks to Doctor Deb Morrison, I came to realize that I cannot do this on my own. In order to let out greatness, you need to let great people in. Thank you Will for not proving Deb wrong. I don’t think I could have picked a better person to work with :)

(Telling friends and family the sex and the name of the baby) After we had worked on the project a little more we then told the class what our plans for all these interviews were. I don’t know if Will felt the same but I was definitely nervous (It’s like you tell your mom that you’re naming a the baby Jamie and wondering if she’s gonna say that name is too ambiguous or if she is going to accept it for its uniqueness) Luckily, it was more of the latter for Will and me. Catherine, our GTF accepted it but gave us more direction - she could probably tell that we had no REAL direction for this other than writing interviews into a book. Good thing her spidey senses were working that day.

(Feeling the kick for the first time) Once we had this advice and input, we really got to work. It was exciting to have something actually moving. (That’s not a pregnancy pun, I just could not find a better word). We decided for the sake of time and purpose that we would lessen the interviewees down to only college kids who are doing something with their lives. I would give you more information about this but I don’t want to divulge too much about the execution and somewhat new direction we decided on.

(Real Contractions) The book was slowly coming together. Writing pieces were put in a designs were working ever so seamlessly. Although, the fact that I knew it was coming down to the deadline made it even more uncomfortable.

(Contractions are 5 minutes apart) Let me tell you, grammatical errors are no joke. (As much as you want to push, you can’t. The OBGYN keeps on telling you to hold on and hold it in). Every time we though we were ready to send it out, there was always some sort of error in the fine print.

(Dialated) After all the nitty gritty corrections, we took one more look over it.

(Push) Everything is done and it is now ready to send off to the press!

Here is a little sneak peek of what is to come…

Partial book cover

(Although what I am about to say sounds like I am talking about babies, I’m not).

I can’t wait ‘til I can hold it in my arms. I pray that while it is getting printed out that nothing bad happens to it and no one on the printing side messes it up.

May Maelstrom: Brand Book Creator

22. I would say I stumbled onto this guy by happenstance but I truly believe everything happens for a reason. His name is Scott Spooner and his work… it’s beyond phenomenal. The work that he brings to the table in addition to the other creatives (and I don’t actually mean creatives as in the job title but actual CREATIVE people) he has collaborated with, it makes for some pretty dynamic stuff.

I want to do more things like this. Create books like this that are inspirational, provoking, and funny. I know that there are a lot of components and different positions that go into making books like this but is it possible to have a career that encompasses all of those elements. I wish to create copies, take photos, design layouts, pick and choose fonts - basically I want to do it all.  However, Matt Sanders’ line from yesterday really got me thinking. He said: “I know I’m good at everything but what am I really great at.”   So that begs the question, WHAT AM I GREAT AT?! I find it highly impossible for me to be in all the areas that come together to make Brand books so I need to stick to one. I don’t say impossible because of my lack of capabilities but because I know that in order for things to be great, one needs to share the glory. Other people need to be involved in it too.

With that said, what do I need to do to get to where this guy is?  Ironically enough, John Russel (more on him in a later post) came into talk today and told me exactly that.

- I need to build my resume (I feel disgusted that I have yet to update it ever since I made the switch from Marketing to Advertising)

-Connections Connections Connections - Luckily, I have not gone all 4 years without meeting some incredible people. Not just business owners and “important” people but anyone that can teach me something, which is basically everyone.

-Do projects - I’m currently doing 3 side projects but I need to invest more time into them to make them presentable. I feel like through that I maybe grow some skills in the area of multitasking.

-Be BOLD  - People tend to think I’m bold because I tend to be loud at times but I am tired of being that way. I want to be known for having a strong presence during times of silence too. I also want to grow more of a backbone.  I often get that confused for being rude so I tend to shy away from being bold altogether. Once I figure out a nice balance between the two maybe then I can be bold.

-Go to events - Where do people like copywriters, designer and creatives socialize for business?

- LinkedIn - self-explanatory

-Internship - No matter the time or place, some company is always looking for an worker. Go out there and find something. I just need to remember that it’s okay to start from the bottom. Russel started out as a mail man BEFORE email hit big, now look at him.

-Spurratic - You can go to a meeting prepared but outside of that time, what are you?  Once I have my resume ready and my portfolio is decent, I need to make business cards. Ones that I can pop out at a moment’s notice and hand to the person. I don’t want to be forgettable.

-Work my glutius maximus off. It will get tiring to do things over and over but you just gotta. You’ll thank yourself in the end.

So there you I have it. In order to get to this position, I need to take these steps and apply them to the field of copy writing.

#20: Ten to Eleven

1. I am senior in college so that means that I have spent the greater part of my life in the education system, 

2. I am currently running on less than five hours of sleep.

3. My diet today consisted of carrots, granola, candy, pretzels and a peanut butter sandwich - basically all snack food.

4. It smells like Asian food in the hallway. Sadly none of that scent is coming from me

5. I know that I have to get up early in the morning

6. My computer is acting a fool.

7. I have to write a short essay for class tomorrow.

8. Writing papers while sleep deprived will eventually make you rewrite it later.

9. My bike has a flat.

10. I live on the other side of campus.

I could indeed go on for days talking about how terrrrrible my life is at the moment because it currently sucks. All I want to do is stay at home in the comfort of my own bedroom and fall asleep to my favorite movies. However, being that steps 1-10 plus a few unlisted one are blocking those short-term goals, I cannot. So it is with that I now stop my whining and look at the positive.

1. This final project is almost done.

2. I just yawned- which means I have air in my lungs

3. I have a home to walk to.

5. It’s my senior year for crying out loud!

6. My project partner is pretty dang amazing.

7. I can sleep this weekend. 

8. Four years later and my computer has not given up on me.

9. You are well aware that homework and school are not your life.

10. You are headed in the direction of your dreams.

11. God is amazing.

Stay positive. Live Well. Shut up and just go.

[youtube http://www.youtube.com/watch?v=0TYy_3786bo?feature=oembed&w=500&h=281]

19. Why does this Facebook generated campaign work and others don’t?

You cannot just hand someone a product or a service that you think is really cool and expect it to grow like wildfire. If you do, you already made the first mistake. A lot of companies think that if they create a twitter, Facebook, or some sort of online presence that all the users will just automatically flock to them. Businesses that flourish in the social media world are doing more than just putting their product in cyber space for all to see, they are executing it in such a way that makes the public turn, watch, and tune in.

The reason why I believe this campaign for IKEA worked well with Facebook is because they are the ones who made the first move towards user interaction. Most ads that I see on Facebook are pretty boring and mundane so it takes a special thing to make me want to click on the link. In the case of IKEA, they created a profile that was personal and then used the photos from there to generate more frequency. The users that were on the IKEA page a lot of the  time then went out to spread it to their friends and family. If you have not found this out by now, people are more likely to listen to you, buy things, and trust you if they are close to you or believe you are coming from good intentions.

That is why this campaign worked, because Ikea gained trust and then let the people take over.